From Iso Eikichi Cabin to Smart Agriculture: A Century-Long Commitment to the Land

In a quiet corner of the National Taiwan University campus stands a modest wooden house—Iso Cabin. Nearly a century ago, this was the starting point of Taiwan’s agricultural transformation. It was here that Professor Eikichi Iso developed the "Ponlai Rice," a breakthrough that reshaped the global perception of Taiwanese rice quality.

Today, we walk on the same land, not with breeding records in hand, but with sensor modules that transmit real-time soil data. We are SimuGro—a group of practitioners committed to carrying forward the spirit of agriculture through technology.

Inheriting is not duplicating—it's reinterpreting the language of the land

We often ask ourselves: what SimuGro does—installing equipment and collecting data—how is it connected to the fields once observed by Eikichi Iso?

The answer is surprisingly simple: “listening to the land.”

Iso understood crops through direct observation and repeated trials. We expand that understanding through sensors, real-time imaging, and cloud-based data streaming. From Iso Cabin to SimuGro, our mission remains decoding the language of agriculture—not by bending over each plant, but by interpreting signals through screens and data, protecting the voices of crops from afar.

This is a generational shift, a transformation in method—yet the original intention remains unchanged.

SimuGro’s Mission: Smart Agriculture with Warmth and Traceability

Many companies sell equipment, but we believe the value of agri-tech lies not only in what is installed, but in what it changes.

SimuGro offers more than standalone modules—we provide a smart agricultural system tailored to farmers’ real needs. From soil moisture and weather forecasting to water monitoring and crop growth records, we empower users with decision-making tools grounded in actual conditions. Planting becomes a process based on data—not just guesswork from experience.

More importantly, we know every piece of land and every farmer carries a unique story. That’s why we never apply cookie-cutter modules. Each system is designed based on field interviews and actual needs—just like Iso did, beginning from the field, not from textbooks or warehouses.

More than a tech company—we are stewards of agricultural heritage

SimuGro is a choice—a choice to stand within a century-long agricultural legacy and take on the role of asking one more question, planning one more step for real-world scenarios.

We believe technological progress shouldn't sever history; it should illuminate and honor human values through innovation.

We’ve moved agricultural practices once performed under the scorching sun into stable, controllable indoor environments. Farming is no longer bound by weather or seasons, but continues with meticulous crop care and respect for knowledge. This is more than a spatial shift—it's the next chapter of agriculture, where future farmers manage crops via smartphones, yet remain genuinely connected to the land like generations before them.

Every hydroponic system we build is more than hardware—it’s a new chapter in the evolving story of agriculture. These stories link Iso Cabin and Ponlai Rice to every farmer and enterprise who believes in a smarter, more sustainable agricultural future.

Our promise to the land has never been short-term

A century ago, someone sowed seeds of hope. Today, we enhance that hope with intelligence and data, and plant it again in every environment in need of care.

If you, too, believe agriculture deserves to be understood, respected, and empowered by technology—then we’re ready to take this journey with you.